Everybody wants their site to be ranked, placed on Google’s page one. The most remarkable search engine on the internet, Google, however, can’t guarantee you any position on their search engine result pages (SERPs). It depends on many factors but, SEO plays a major role in ranking your site at the top web search, and thus, increasing website traffics.
There is definitely something you can try though, and it is Google Ads. For years, Google Ads has been the central of Google product to offer advertising solution, be it on Google Search, Play Store, or any other Google Display Network. You can choose what posts you like to be promoted when someone searches the keyword, it will appear on the top of search engine results. So, based on the premise of this article, you can’t pay google DIRECTLY to rank your website, but, you can pay Google Ads to promote your website on their search engine network.
The only downside is the cost. The average cost per click (CPC) in Indonesia to advertise your website is Rp 2.500,00. If you want to nail hundreds of thousands of visitors, you have to load your bags just for the sake of advertising in Google. You can expect the cost to 25 millions IDR per month if you want to gain massive visitors. And there is also marketing strategies involved in order to succeed, seriously, this is a pain in the arse with more complicated strategy than conventional method.
Let me give you a brief example, if you want to promote your clothing store on google, you have to know the market research for your product in a specific country or open it worldwide. Google Ads has so many features that support market research, you can gain so much insights whether for your business, blog, or to stalk your competitors. Use it accordingly.
Lots of people confused Google Ads with Google AdSense. This is a totally different matter. Google AdSense is for publishers that wanted to generate profit from their YouTube channel, Apps, or website whereas Google Ads is built for advertisers like you.
Google Ads is the primary source of income for the company, but the platform itself is really good. Aside from the confusing user interface, you could learn all of the features easily and start promoting your blog/website or your products and gain a huge profit.
The huge profitability margin is what makes Google Ads useful. It provides accurate data based on your campaign and you can choose your own audience segmentation.
So, certainly, you can’t pay Google, the tech giant to rank your website higher in Google page one result.
But, fortunately, you can pay for their Google Ads, though it only lasts for a specific time based on your daily advertising budget.
Are there any options?
1. Implement the best SEO strategy
You can reduce the cost by implementing SEO strategy for growth. If you don’t know how, you can ask for your local SEO agency, it is relatively cheaper than advertising on Google Ads because SEO is like investing long-term, the ROI will be much higher. You can use Google Ads plus SEO, which will double the benefits, yeah, I mean, with digital marketing strategy, I can assure your business to go top-notch all over the year.
2. Backlinks are key
If you are unsure whether backlinks play a major role in the google search engine, then you can read a post on Backlinko Link Building. But let me summarize all of that in one main sentence here. In fact, backlinks are key to increase traffic from search engines, but keep in mind that toxic backlinks will only hurt your rankings! So, stick with white hat link building if you want to play it safe and sound.
3. Create a good post, it is good for SEO Onpage
So, you have created a post and want to submit it to search engines like Google and Bing, but is that enough? Not necessarily, because good posts are the ones that can maintain your rankings for a long period of time. Check out my article on how to create good content for your blog.
